Warner Bros. Elevates Dawn Taubin to Marketing President
In a significant leadership shift at Warner Bros. Pictures, Dawn Taubin has been promoted to president of domestic marketing, taking charge of the studio's promotional operations. Taubin, who previously held the position of executive vice president of marketing, has been instrumental in orchestrating the highly successful "Harry Potter" marketing campaigns over the past two years.
The 12-year Warner Bros. veteran will now oversee all aspects of domestic marketing, including creative advertising, media strategy, market research, publicity, and promotional activities for all Warner Bros. produced or co-produced feature films.
Meanwhile, Brad Ball, who has served as marketing president for three and a half years, transitions to the newly established position of executive vice president of domestic corporate marketing. This strategic role was created specifically to develop and strengthen Warner Bros. brand franchises.
Alan Horn, president and chief operating officer of Warner Bros., emphasized the importance of Taubin's contributions, stating her impact on the studio's continued success has been immeasurable. Taubin's career at Warner Bros. began in 1989 as vice president of publicity, following her tenure as vice president of publicity at MGM.
In his new capacity, Ball will focus on building new entertainment properties while maximizing existing franchises. His responsibilities include overseeing brand marketing initiatives across Warner Bros.' film, television, animation, and consumer product divisions. Additionally, he will develop promotional partnerships and cross-platform marketing alliances.
Horn explained that franchises like "Harry Potter," "The Matrix," "Scooby-Doo," and "Charlie & the Chocolate Factory," along with television properties such as "Smallville" and "Justice League," necessitated creating this specialized position to nurture the studio's valuable intellectual properties.
Ball, who joined Warner Bros. in 1998 after serving as senior vice president of marketing at McDonald's, will also coordinate integrated marketing initiatives with all AOL Time Warner divisions, working under the leadership of Warner Bros. chairman and CEO Barry Meyer and Horn.
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